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The age-old problem of potatoes going green too quickly and ending up as food waste is being tackled with a new film developed by bpi protec.
X-Hance film is a 100 per cent opaque but still breathable film, designed to protect, preserve and also promote a wide range of fresh produce. By eliminating light rays it conserves the product inside to deliver extended shelf-life.
The high impact film – which can be printed in up to 10 colours to enhance brand image and on-shelf presence – performs well and consistently on VFFS packing machines, with excellent seal strength integrity. Additional perforations can be included to improve air flow within the pack, without affecting the aesthetics or performance of the packaging.
X-Hance delivers three benefits essential for retail applications. The film protects the product during transit from field to retailer to the end-consumer; preserves its freshness and quality; and delivers effective point-of-sale promotion in the retail environment.
The new film has already been adopted by a leading retailer for its potato ranges. Green discolouration develops due to a build-up of solanine, a naturally occurring chemical triggered by too much light. When potatoes turn green, they develop a bitter taste and become unsuitable for consumption due to a build-up of harmful toxins. This has contributed to potatoes being one of the UK’s most commonly wasted vegetables with an estimated 730,000 tonnes (5.8 million individual potatoes) binned by households each year.
“This is an excellent example of a solution that meets both commercial and sustainable packaging requirements,” comments Tony Farquharson of bpi protec. “By listening to our customers’ demands for reducing cost and increasing shelf life, we are engineering technical solutions to supply them with innovative packaging.”