Heanor

Marketing Manager



The Role

Reporting directly into the Construction General Manager / Sales Director, the candidate will have nationwide responsibility for delivering a cohesive and profitable marketing strategy for predominantly the Visqueen brand, but responsibility will also extend into group based activity. The position involves a variety of tasks which include full control of the department with the ability to create, align, maintain and develop the overall marketing strategy. The Business has a range of individual brands and the successful candidate will be responsible for identifying and engaging with both colleagues, partners and differing target audiences using offline and online marketing methods.

Purpose and Function

The positon can be remotely based but with a strong requirement to work from the head office in Derbyshire as required. You will have nationwide responsibility for delivering a cohesive and profitable marketing strategy for predominantly the Visqueen brand, but responsibility will also extend into group based activity. The position involves a variety of tasks which include full control of the department with the ability to create, align, maintain and develop the overall marketing strategy. The Business has a range of individual brands and the successful candidate will be responsible for identifying and engaging with both colleagues, partners and differing target audiences using offline and online marketing methods.

Duties and Responsibilities

  • Influence exec team regarding marketing direction.
  • Monthly reporting against agreed departmental KPI’s.
  • Management of our multi Agency partners ensuring full alignment with our marketing objectives.
  • Development of annual marketing budget and responsibility for monthly performance.
  • Plan communication activity in line with budgeted expectations liaising with all members of the campaign team.
  • Lead marketing initiatives which will yield short and long term gains with sustainable growth
  • To understand current business brand positioning and identify key areas for promotional opportunities
  • Online and offline platform Marketing Campaigns based around business objectives and sales performance
  • Creation of marketing material, commercial and technical literature
  • Liaise with Internal and external stakeholders on placement, branding and strategy.
  • Strong copywriting skills to continually develop new fresh content for marketing material, website and case studies
  • Proactively feeds input back into the innovation and new product pipeline, either to improve the current offerings, exploit identified opportunities or close competitive gaps.
  • Experience in PPC and SEO campaigns with strong analytics reporting
  • Understanding of web design

Essential Work Experience

  • A proven track record in a senior marketing management position
  • A proven track record of delivering measurable results
  • Experience of PR and a flair for design

Desirable Work Experience 

Construction marketing experience

 

Personal Skills and Abilities

  • High Levels of creativity/imaginative/customer oriented
  • Strong project management skills with experience of delivering multiple marketing campaigns on time and to budget
  • Detail-oriented, deadline driven and able to multi-task, with time management and organisation skills
  • People management / leadership skills
  • High standard of spoken and written English, excellent telephone and face to face communication skills
  • Experience of presenting to small and large groups of people
  • The ability to engage and communicate verbally with senior stakeholders
  • Flexibility, with regular UK travel and applicants must hold a full UK driving license.
  • Excellent computer skills, use of MS Powerpoint, Word, Excel and Outlook
  • Social Media Platforms and Media Channels
  • Client Relationships
  • Research Tools and techniques
  • Campaign monitoring platforms
  • Ability to obtain, analyse and present information
  • Budget control
  • Knowledge of promotional tools and techniques to support our brand
  • Ability to create presentations
  • Bachelor’s degree in Marketing, Business or a related field
  • CIM qualification

Application Details

This position is advertised  for internal and external candidates, so please send your CV with a covering letter explaining why you would like to be considered for the role to the Heanor HR Team at Heanor.HR @rpc-bpi.com by 19th July 2019

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