The latest smarter news from Berry bpi
beyond the headlines
WaveGrip is providing a packaging solution and carrier return scheme for Orpheus Brewing, based in Atlanta, Georgia, to help reduce their packaging waste and reduce the brewery’s annual packaging footprint by approximately 85%.
With the aim of reducing their overall packaging footprint, the WaveGrip carriers were the perfect choice for Orpheus. Weighing only 3.5g for a standard 6-pack carrier, WaveGrip provides an 85% reduction in material usage when compared to HDPE plastic handles. Additionally, WaveGrip allows for up to 370% more carriers per pallet, thereby reducing overall shipment costs as well as fuel consumption and the greenhouse gas footprint for the brewery.
WaveGrip carriers are recyclable, being made from LDPE, however the challenge remained to ensure that the carriers were collected for recycling. This, together with understanding the differences in recycling capabilities across states, led to the ‘Orpheus Carrier Recycle Programme’ being established.
Orpheus drinkers can now return their used carriers to any of Orpheus’s taprooms and receive an incentive off future Orpheus beer purchases for their efforts. Once a sufficient number of carriers have been returned, they are collected in bulk by WaveGrip and recycled into a diverse range of products such as decking, road paving and other types of packaging – or even more WaveGrip carriers. As part of the bpi Group, over 120,000 tonnes of plastic are currently recycled every year, minimising waste and maximising resources as part of the circular economy.
“The sustainability of WaveGrip was fundamental to our choice of carriers and has helped to significantly reduce our packaging usage,” comments Remco Bos, CEO of Orpheus Brewing.
You can find out more about WaveGrip here